Copywriting training

 

I've helped hundreds of staff at charities, businesses and public organisations become better, more confident writers.

When was the last time you really stopped and thought about your writing? Or followed a structured process to get your point across in the most compelling way? I run a range of training courses to help people find the words to inspire action - with every session full of practical, easy-to-remember ideas designed to leave a lasting impression. 

I tailor every course to make sure you get exactly what you need, but common topics include:

  • Writing digital content that stands out
  • Keeping to a consistent tone of voice
  • Structuring content to keep people reading
  • Finding the right messages for your audiences
  • Pain-free grammar.
 
Starting a training session by challenging CLIC Sargent staff to write a six-word story, inspired by Ernest Hemingway's 'For sale: baby shoes, never worn'. 

Starting a training session by challenging CLIC Sargent staff to write a six-word story, inspired by Ernest Hemingway's 'For sale: baby shoes, never worn'. 

Matt was brilliant - the course was interactive, enjoyable and taught at a good pace.

Great - very engaging, Matt held my attention all day.
— Feedback from training delegates, October 2016