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    <lastmod>2023-06-28</lastmod>
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      <image:title>Charity copywriter | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>An article from Oxfam's supporter magazine on empowering women farmers.</image:caption>
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      <image:title>Charity copywriter | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>A digital copywriting training course (I'm not sure what was going on with my hands).</image:caption>
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      <image:title>Charity copywriter | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>Messaging to help digital agency White October explain its business approach.</image:caption>
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      <image:title>Charity copywriter | Matt Kurton Words &amp; Ideas</image:title>
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  <url>
    <loc>https://www.mattkurton.com/about-me</loc>
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    <lastmod>2020-10-13</lastmod>
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      <image:title>Charity copywriter and trainer | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>Matt Kurton, copywriter. Looking slightly awkward in front of a wall.</image:caption>
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      <image:title>Charity copywriter and trainer | Matt Kurton Words &amp; Ideas</image:title>
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  <url>
    <loc>https://www.mattkurton.com/portfolio</loc>
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    <lastmod>2020-06-19</lastmod>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - A campaigner with rainbow facepaint to illustrate Amnesty's goal of achieving equality for everyone.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - A Joan Baez quote, 'Action is the antidote to despair' to illustrate a protestor standing up to riot police.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - The introduction to the Teenage Cancer Trust handbook</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - The emotional impact of cancer was a big focus of the book.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Interview with mental health nurse Lauren Piercy</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Zoella interview for Mind Membership News</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Mind's members share their experiences of discussing mental health with GPs.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Mind member Jenny shares her experience of taking quetiapine, an antipsychotic drug</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Jo Brand, who worked as a mental health nurse, in Mind Membership News</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Pianist James Rhodes, who shared his experience of multiple mental health problems.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>A typical spread explaining the nature of little-known neuroendocrine cancers.</image:caption>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>The tone of the Teenage Cancer Trust handbook was tested on young people.</image:caption>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>Actor Gillian Anderson swearing to take on mental health. I developed messaging based on the original swearing concept.</image:caption>
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    <image:image>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>An editorial and a piece about Eastenders' writers consulting Mind supporters.</image:caption>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>A spread explaining how Amnesty is fundamentally shifting its approach.</image:caption>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Inside Oxfam article on Nepal earthquake</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Inside Oxfam supporter magazine covers</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - A diagram explaining where neuroendocrine tumours can occur.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - Advice to help readers as they search for medical information online.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
      <image:caption>A cash appeal from Autumn 2016, focused on the experiences of people fleeing in Iraq.</image:caption>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - A gallery of supporters swearing to tackle mental illness.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - An online profile explaining MQ research into anxiety.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - An extract from the white paper I wrote to explain MQ's ambition to transform mental health research.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas - An email thanking supporters for swearing to take on mental illness.</image:title>
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      <image:title>Charity copywriting portfolio | Matt Kurton Words &amp; Ideas</image:title>
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  <url>
    <loc>https://www.mattkurton.com/what-i-do</loc>
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    <lastmod>2023-06-28</lastmod>
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      <image:title>Charity copywriting, messaging and copywriting training</image:title>
      <image:caption>A spread from Mind Membership News, which I write and edit for this brilliant mental health charity four times a year.</image:caption>
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      <image:title>Charity copywriting, messaging and copywriting training</image:title>
      <image:caption>Messaging I developed for digital product studio White October. The White October team help organisations to challenge assumptions and trust evidence.</image:caption>
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      <image:title>Charity copywriting, messaging and copywriting training</image:title>
      <image:caption>Starting a training session by challenging CLIC Sargent staff to write a six-word story, inspired by Ernest Hemingway's 'For sale: baby shoes, never worn'.</image:caption>
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      <image:title>Charity copywriting, messaging and copywriting training</image:title>
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    <loc>https://www.mattkurton.com/404</loc>
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    <priority>0.75</priority>
    <lastmod>2017-02-19</lastmod>
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    <lastmod>2021-10-17</lastmod>
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  <url>
    <loc>https://www.mattkurton.com/privacy-statement</loc>
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    <lastmod>2018-06-05</lastmod>
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